Ashta, Inc.
Project responsibilities:
> Creative Direction
> Photo Manipulation
> Layout & Design
identity | print
Re-branding to appear environmentally friendlier in today's green climate, ASHTA Chemical sought a softer public image.
I used bright complementary colors and soft gradients to achieve this softness. The structure of the new logo mimics that of a molecule to reinforce ASTHA's role within the chemical community.