05 |
my METHOD
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M
Meet
MEETing with a new client allows me to engage with the client and to get to know them, and their brand, better. During the meeting I gain insight about what the client wishes to accomplish in terms of producing new projects. E
Evaluate
EVALUATE involves taking the facts collected during MEET and conducting more in-depth research about the client, including market research, competitor research, brand strength, brand weakness, and any other information necessary to best serve the client. T
Translate
TRANSLATE, the most important component of METHOD is where new ideas and marketing initiatives are born. H
Harvest
HARVEST refers to a cultivation process whereby ideas from TRANSLATE are defined into distinct concepts. O
Orchestrate
In ORCHESTRATE, the actual creative piece is put into final production. All concepts have been developed and are now brought to life. D
Deliver
DELIVER, the sixth and final element of METHOD, is the stage at which the final creative production is introduced to the marketplace and received by the audience. |